Story perspectives

Scott Galloway's Campaign Urges Boycott of Major Tech Firms

2/13/2026

Summary

Story summary

Scott Galloway, a marketing professor, launched the "Resist and Unsubscribe" campaign to contest U.S. President Donald Trump’s influence by urging Americans to cancel subscriptions with major tech companies.
He argues these companies prioritize shareholder value over ethics, especially regarding immigration policies.
The effort aims to pressure tech firms financially through collective consumer action.
Critics say boycotts often fail to achieve goals, noting examples where consumer behavior returned to normal.

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Story summary

Scott Galloway, a marketing professor, launched the "Resist and Unsubscribe" campaign to contest U.S. President Donald Trump’s influence by urging Americans to cancel subscriptions with major tech companies.
He argues these companies prioritize shareholder value over ethics, especially regarding immigration policies.
The effort aims to pressure tech firms financially through collective consumer action.
Critics say boycotts often fail to achieve goals, noting examples where consumer behavior returned to normal.