Story perspectives

Luka Doncic Celebrates Global Brand at Star-Studded Event

2/13/2026

Summary

Story summary

On February 12, 2026, Luka Doncic, Slovenian basketball star, hosted the 77x.world event in Los Angeles to celebrate his global brand.
The event featured a meet-and-greet with fans and was attended by influencers and executives.
Dirk Nowitzki, Doncic's former Dallas Mavericks teammate, attended to show support.
Current teammate Austin Reaves also attended, highlighting camaraderie within the NBA.
The evening showcased strong connections and brotherhood among players in the league.

1 of 1

Story summary

On February 12, 2026, Luka Doncic, Slovenian basketball star, hosted the 77x.world event in Los Angeles to celebrate his global brand.
The event featured a meet-and-greet with fans and was attended by influencers and executives.
Dirk Nowitzki, Doncic's former Dallas Mavericks teammate, attended to show support.
Current teammate Austin Reaves also attended, highlighting camaraderie within the NBA.
The evening showcased strong connections and brotherhood among players in the league.