Story perspectives
CarMax Appoints Keith Barr as New CEO Amid Declining Sales
2/13/2026
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Story summary
- Keith Barr is appointed CarMax, Inc. President and Chief Executive Officer, effective March 16, 2026, replacing interim CEO David McCreight after Bill Nash was fired.
- Barr previously led InterContinental Hotels Group as CEO, bringing expertise in digital transformation.
- CarMax aims to revitalize operations amid declining sales and stock prices, facing competition from Carvana.
- The stock fell nearly 11% after the announcement, signaling ongoing challenges.
