Full Breakdown
Just Women’s Sports Expands Amid WNBA Labor Negotiations
2/13/2026, 1:42:28 PM
Core Event: Expansion of Just Women’s Sports
Just Women’s Sports, a media company focused on women’s athletics, is launching two new shows amid ongoing labor negotiations within the Women’s National Basketball Association (WNBA). The company aims to capitalize on the growing interest in women’s basketball, which has seen a significant increase in audience engagement and social media impressions.
Background & Context: The State of Women’s Sports
Founded in 2020, Just Women’s Sports has positioned itself as a key player in promoting women’s sports, particularly basketball. The WNBA is currently navigating labor negotiations that could impact its upcoming season. Despite this uncertainty, Just Women’s Sports is moving forward with its plans, indicating a belief in the sport's potential and the importance of maintaining momentum during this critical time.
Key Figures & Groups: Leadership and Sponsorship
Haley Rosen, founder and CEO of Just Women’s Sports, emphasized the urgency of expanding content offerings to meet the rising demand for women’s sports. The company is relaunching “Between The Lines with Lisa Leslie” on February 19 and introducing a new show, “Court Vision,” hosted by Ros Gold-Onwude and Angel McCoughtry, on February 27. TurboTax is returning as a sponsor for the former, highlighting the commercial viability of women’s sports content.
Data & Statistics: Engagement Metrics
Just Women’s Sports reported generating over 2 billion social media impressions in the past year, with WNBA content accounting for nearly 40% of its Instagram impressions. The engagement rate for WNBA-related content on Instagram and TikTok was recorded at 8.5%, showcasing the strong interest from audiences. This data underscores the potential for growth in women’s sports media.
Official Statements & Responses: Industry Perspectives
Rosen noted that brands are increasingly treating WNBA games as a certainty, despite the ongoing labor discussions. She stated, “They’re not back again because it’s a charitable endeavor. They’re back again because it really worked. It performed. They were excited about it.” This sentiment reflects a broader trend where sponsors are recognizing the commercial success of women’s sports.
Criticism & Opposition: Concerns Over Labor Negotiations
While Just Women’s Sports is optimistic about the future, the ongoing labor negotiations within the WNBA present a significant concern. Critics argue that unresolved labor issues could hinder the league's growth and affect sponsorships. The uncertainty surrounding the negotiations may impact the overall momentum that Just Women’s Sports seeks to harness.
What's Next: Future Developments
As Just Women’s Sports prepares to launch its new shows, the outcome of the WNBA's labor negotiations will be closely monitored. The company aims to leverage the current surge in interest to establish long-term engagement with audiences, emphasizing the need for action in the women’s sports landscape.
Verbatim Quotes
“Now is the moment we need to take that conversation and flip it into action, and we need to build.” — Haley Rosen, Founder & CEO of Just Women’s Sports
“The momentum in women’s basketball is absolutely undeniable,” — Haley Rosen, Founder & CEO of Just Women’s Sports
