Story perspectives

Wendy's Reports Sales Drop, Plans Restaurant Closures

2/13/2026

Summary

Story summary

Wendy's reports fourth-quarter U.S. same-store sales fell 11.3%, with global sales down 8.3% to $3.4 billion.
The company plans to close 5–6% of restaurants (about 300–350) while expanding internationally, where sales rose 6.2%.
Interim Chief Executive Officer Ken Cook attributes the downturn to a focus on short-term promotions.
Wendy's will implement Project Fresh, including Biggie Deals Menu, and expects flat sales growth for 2026 with adjusted EBITDA of $460–$480 million.

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Story summary

Wendy's reports fourth-quarter U.S. same-store sales fell 11.3%, with global sales down 8.3% to $3.4 billion.
The company plans to close 5–6% of restaurants (about 300–350) while expanding internationally, where sales rose 6.2%.
Interim Chief Executive Officer Ken Cook attributes the downturn to a focus on short-term promotions.
Wendy's will implement Project Fresh, including Biggie Deals Menu, and expects flat sales growth for 2026 with adjusted EBITDA of $460–$480 million.