Story perspectives

Mollywood Producer Demands Stricter Promotional Rules for Actors

2/13/2026

Summary

Story summary

A prominent Mollywood producer criticized actors for accepting full payment while skipping promotional activities outlined in contracts.
Actor Vijayaraghavan urged contract reviews and said actors should decline projects that cannot meet promotional obligations.
Actor Anoop Menon argued promotions often focus on personal lives rather than film.
B Rakesh, president of the Kerala Film Producers Association (KFPA), proposed Zoom calls and said KFPA plans to enforce stricter rules on promotional obligations.

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Story summary

A prominent Mollywood producer criticized actors for accepting full payment while skipping promotional activities outlined in contracts.
Actor Vijayaraghavan urged contract reviews and said actors should decline projects that cannot meet promotional obligations.
Actor Anoop Menon argued promotions often focus on personal lives rather than film.
B Rakesh, president of the Kerala Film Producers Association (KFPA), proposed Zoom calls and said KFPA plans to enforce stricter rules on promotional obligations.