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Cocoa Prices Plummet, Yet Chocolate Costs Soar

2/13/2026

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Story summary
  • Cocoa prices have fallen nearly 70% since Valentine’s Day 2025, while U.S. chocolate prices rose 14% in 2026 after a 7.8% rise in 2025.
  • Tariffs on cocoa imports and long-term contracts keep prices high despite falling cocoa costs.
  • The Hershey Company raised chocolate prices.
  • Mondelez International, Inc. raised chocolate prices.
  • In the United States, value and super-premium brands grew.