Drooid Logo
Back to story perspectives

Full Breakdown

E-40 Joins Ownership of Oakland Roots and Oakland Soul Soccer Teams

2/14/2026, 12:19:50 AM

Core Event: E-40's New Role in Oakland Soccer

Earl “E-40” Stevens, a prominent figure in West Coast hip-hop, has joined the ownership group of the Oakland Roots and Oakland Soul, the men's and women's professional soccer teams, respectively. This move marks a significant step in his commitment to the Bay Area, where he has long been a cultural icon and sports supporter.

Key Figures in the Ownership Group

E-40 is part of a diverse ownership group that includes notable personalities such as former NFL running back Marshawn Lynch, Golden State Warriors guard Gary Payton II, Dallas Mavericks head coach Jason Kidd, and Billie Joe Armstrong, the lead singer of Green Day. This coalition reflects a blend of sports and entertainment, aiming to enhance the soccer experience in Oakland.

E-40's Vision and Commitment

In a statement, E-40 expressed his enthusiasm for merging his business acumen with his passion for sports. He stated, “Bringing my business acumen and sports fandom together as part of the Oakland Roots and Soul ownership group is truly special. This move is about investing in a sport that connects the world.” His involvement is seen as a way to amplify the fan experience and drive success on the field.

Background & Context: The Rise of Soccer in Oakland

With the departure of major sports teams like the Raiders and the A's from Oakland, the Roots and Soul have emerged as vital components of the local sports landscape. They represent a new source of pride for the community, celebrating Oakland's culture and providing alternative professional sports options. E-40's involvement is expected to further solidify this connection.

Upcoming Events

E-40 is scheduled to perform at the Oakland Roots' season opener against New Mexico United on March 14 in the USL Championship. This event is anticipated to draw significant local interest, showcasing both the soccer team and E-40's commitment to the community.

Criticism & Opposition

While the ownership group has garnered excitement, some community members express concerns about the commercialization of local sports and whether celebrity involvement will genuinely benefit the teams and their fans. Critics argue that the focus should remain on community engagement rather than celebrity culture.

Official Statements & Responses

The Oakland Roots and Soul organization has welcomed E-40's addition to the ownership group, highlighting his deep ties to the community and his passion for sports. The team aims to leverage his influence to enhance the overall experience for fans.

Verbatim Quotes

  • “Bringing my business acumen and sports fandom together as part of the Oakland Roots and Soul ownership group is truly special,” — Earl “E-40” Stevens, Rapper and New Owner
  • “This move is about investing in a sport that connects the world.” — Earl “E-40” Stevens, Rapper and New Owner

E-40's entry into the ownership of the Oakland Roots and Oakland Soul signifies a new chapter for professional soccer in Oakland, blending sports, culture, and community engagement.