Story perspectives

Ontario Secures $23M Deal to Save Crown Royal Production

2/13/2026

Summary

Story summary

The Ontario government reached a $23 million agreement with Diageo to keep Crown Royal in liquor stores after the Amherstburg bottling plant's planned closure.
Doug Ford, Premier of Ontario, has threatened to boycott Crown Royal, saying the investment strengthens supply chains.
The package includes $11 million for grain spirits production, $3 million for ready-to-drink beverages, and $5 million for marketing.
No job replacements for the affected workers have been confirmed.

History

Historical Context

The repeal of Prohibition in 1934 marked a significant shift in the U.S. liquor industry, enabling companies like Diageo to flourish. Diageo's recent $23 million agreement with Ontario, which includes $11 million for grain spirits production, aims to bolster Crown Royal's market presence, reflecting historical efforts to stabilize local economies through strategic partnerships while raising concerns about job security for workers in the region.

1 of 2

Story summary

The Ontario government reached a $23 million agreement with Diageo to keep Crown Royal in liquor stores after the Amherstburg bottling plant's planned closure.
Doug Ford, Premier of Ontario, has threatened to boycott Crown Royal, saying the investment strengthens supply chains.
The package includes $11 million for grain spirits production, $3 million for ready-to-drink beverages, and $5 million for marketing.
No job replacements for the affected workers have been confirmed.

1 / 2