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2026 Winter Olympics: Endorsements Fuel Athletes' Wealth

2/13/2026

30 6 Full Breakdown

Summary

Story summary

The 2026 Winter Olympics in Milan and Cortina d’Ampezzo spotlight top athletes whose income comes mainly from endorsements.
Eileen Gu (freestyle skier) leads with a net worth of $50 million, from endorsements with Louis Vuitton and Gucci.
Chloe Kim (athlete) has a net worth of $10 million.
Auston Matthews (athlete) is estimated at $35 to $50 million.
Mikaela Shiffrin (athlete) relies on endorsements for income.

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Story summary

The 2026 Winter Olympics in Milan and Cortina d’Ampezzo spotlight top athletes whose income comes mainly from endorsements.
Eileen Gu (freestyle skier) leads with a net worth of $50 million, from endorsements with Louis Vuitton and Gucci.
Chloe Kim (athlete) has a net worth of $10 million.
Auston Matthews (athlete) is estimated at $35 to $50 million.
Mikaela Shiffrin (athlete) relies on endorsements for income.