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Story summary
- In 2025, the Institute of Practitioners in Advertising (IPA) reported that UK advertising agencies fell from 26,787 to 24,963, a 14% decline.
- Employees aged 25 or under fell 19.2%, and almost 60% of departures were voluntary resignations.
- Agencies expect further job cuts due to artificial intelligence (AI), as job advertisements fell 41% in 2024.
- Industry leaders call for creative coexistence with AI, while WPP plans major operational changes.
