Shay Mitchell Becomes Capital One Travel's First-Ever Ambassador

Shay Mitchell, known for her roles in "Pretty Little Liars" and Netflix's "YOU," has been appointed as Capital One Travel's first-ever Travel Ambassador. This announcement coincides with the opening of the new Capital One Landing at New York City's LaGuardia Airport on February 18, 2026. As the founder and CEO of BÉIS, a luggage brand she launched in 2018, Mitchell's new role aligns with her extensive experience in the travel sector.

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Since its inception, BÉIS has redefined the luggage market, focusing on customer needs and convenience. Mitchell's previous collaborations with Capital One, including events like Cannes Lions and Miami Art Week, have laid the groundwork for this partnership. She emphasizes the synergy between BÉIS and Capital One, particularly in their shared commitment to customer consideration.

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The Capital One Landing at LaGuardia Airport is designed with traveler comfort in mind, featuring amenities such as luggage nooks and power outlets at every seat. Mitchell highlights the importance of these thoughtful details, which enhance the overall travel experience. She recounts a personal experience where Capital One's 24/7 lounge provided a refuge during a travel disruption, underscoring the brand's commitment to customer service.

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Mitchell's partnership with Capital One reflects her dedication to accessibility and attention to detail in travel. She draws parallels between her work with BÉIS and her collaboration with Selena Gomez's Rare Beauty, noting that both brands prioritize customer needs. For instance, Rare Beauty products are designed to be easy to use for individuals with varying abilities. Mitchell believes that anticipating customer needs is crucial in creating a seamless travel experience.

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While Mitchell has several BÉIS collaborations in the pipeline, her immediate focus is on her role with Capital One. She aims to integrate BÉIS into this partnership, with more details expected to emerge throughout the year. Her vision is to create a travel experience that feels premium yet approachable, ensuring that every aspect of a trip is enjoyable from the start.

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Mitchell stated, “There’s just been lots of synergy,” referring to the alignment between BÉIS and Capital One. She also emphasized the importance of customer feedback, noting that the most common input she receives is about the need for ease in travel.

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• “is what sets them apart from everywhere else, from everybody else.” — Shay Mitchell, Travel Ambassador

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• “Taking that extra step to consider the customer before they’ve even asked for it, or known that they need it, was something really telling,” — Shay Mitchell, on customer-centric design

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• “I want things to feel premium, but not intimidating.” — Shay Mitchell, on her goals for the collaboration

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Shay Mitchell's appointment as Capital One Travel's first ambassador marks a significant step in her career and reflects her commitment to enhancing the travel experience through customer-focused design and collaboration. As she embarks on this new role, both BÉIS and Capital One are poised to benefit from her insights and expertise in the travel industry.

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