Full Breakdown
New York City Leads U.S. in OnlyFans Spending in 2025
2/14/2026, 2:34:20 AM
Overview of Spending Trends
In 2025, New York City emerged as the highest spender on the adult content platform OnlyFans, with residents collectively spending approximately $87 million. This figure was significantly higher than any other U.S. city, with Manhattan accounting for the largest share at $38 million. The spending rate in Manhattan was notably high, at $228,677 per 10,000 residents, which is 2.3 times the city average and 2.7 times the state average. Other boroughs also contributed to the total, with Queens spending $15.9 million, Brooklyn $14.7 million, the Bronx $6.3 million, and Staten Island $3.2 million. An additional $23.8 million spent within the city could not be attributed to specific boroughs.
California's Significant Spending
California followed closely behind, with a total expenditure of approximately $350 million on OnlyFans, representing 13% of the platform's nationwide spending. Los Angeles was the second-highest city in the U.S. for OnlyFans spending, with residents contributing $71.3 million. Other notable California cities included San Diego at $21.3 million, San Francisco and San Jose both at $11.7 million, and Fresno at $4.5 million. The spending in Los Angeles County alone reached $105.5 million, with 70% of that amount directed towards direct messages and pay-per-view content, indicating a preference for personalized interactions over standard subscriptions.
Content Preferences and Trends
The data indicates that New Yorkers showed a particular interest in adult-themed content, with nearly $13 million spent on transgender material. Searches also highlighted a demand for "free," "nude," and "Asian" content. In California, the trend mirrored this engagement, with a significant portion of spending focused on direct messages and tailored content, which allows creators to charge higher fees. The average subscription cost for creators typically ranges from $4.99 to $49.99 per month.
Criticism and Opposition
While the spending figures reflect a growing acceptance of platforms like OnlyFans, there are concerns regarding the implications of such expenditures on societal norms and individual financial health. Critics argue that the normalization of adult content consumption may lead to unhealthy spending habits among users, particularly among younger demographics.
Official Statements & Responses
A spokesperson for OnlyGuider noted the significant engagement with the platform, stating, “While most of the money lands in the jars, about $24 million landed in the bucket but missed the jars.” This highlights the complexities in tracking spending patterns across different boroughs and states.
Verbatim Quotes
- “Think of New York City as a giant bucket and the boroughs as five smaller jars inside it,” — Sam Pierce, CEO of OnlyGuider
- “‘Free’ is interesting because most people want something for nothing but creators entice people to spend via direct messages,” — OnlyGuider spokesperson
Conclusion
The substantial spending on OnlyFans in both New York City and California underscores a significant cultural shift towards adult content consumption in the United States. As these trends continue to evolve, they raise questions about the societal impacts of such expenditures and the future of content creation on platforms like OnlyFans.
