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Story summary
- Erewhon is entering the med-spa industry by partnering with aesthetics company Ject to offer cosmetic treatments to members in Los Angeles.
- The collaboration will offer lip flips and brow lifts.
- Social media reactions are mixed, with some expressing concern about merging grocery shopping and medical procedures.
- Critics say the move reflects elitism in wellness, while supporters call it a unique collaboration that signals ongoing commercialization debates.
