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Mattel Acquires Mattel163 for $159 Million to Boost Digital Strategy

2/14/2026

30 6 Full Breakdown

Summary

Story summary

Mattel, Inc. will acquire full ownership of Mattel163 from NetEase, Inc. for $159 million, with closing by the end of Q1 2026.
Mattel163, founded in 2018, has Uno! and more than 550 million downloads.
The acquisition will strengthen Mattel, Inc.'s digital strategy and increase mobile game output.
SEGA has partnered with L.A. LIVE to expand its Los Angeles presence in high-traffic areas and live events, signaling gaming's crossovers with sports.

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Story summary

Mattel, Inc. will acquire full ownership of Mattel163 from NetEase, Inc. for $159 million, with closing by the end of Q1 2026.
Mattel163, founded in 2018, has Uno! and more than 550 million downloads.
The acquisition will strengthen Mattel, Inc.'s digital strategy and increase mobile game output.
SEGA has partnered with L.A. LIVE to expand its Los Angeles presence in high-traffic areas and live events, signaling gaming's crossovers with sports.