Story perspectives

Netflix's Culinary Class Sparks 303% Rise in Reservations

2/14/2026

Summary

Story summary

Netflix's Culinary Class Wars debuted at No. 1 on Global Top 10, boosting interest in SOIGNÉ, led by Chef Jun Lee.
Reservations at participating restaurants rose 303% after the show's second season.
Chef Kim Sung-woon notes that younger diners are engaged, driven by social media.
Both chefs emphasize cultural identity in dishes, blending Korean elements with international techniques.
The South Korean government has supported culinary globalization since the late 2000s.

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Story summary

Netflix's Culinary Class Wars debuted at No. 1 on Global Top 10, boosting interest in SOIGNÉ, led by Chef Jun Lee.
Reservations at participating restaurants rose 303% after the show's second season.
Chef Kim Sung-woon notes that younger diners are engaged, driven by social media.
Both chefs emphasize cultural identity in dishes, blending Korean elements with international techniques.
The South Korean government has supported culinary globalization since the late 2000s.