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Chinese Shoppers Choose Value Over Nationalism Amid Tensions

2/14/2026

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Center

Chinese Shoppers Prioritize Value

Chinese consumer behavior is shifting as nationalism loses influence, with shoppers prioritizing value and lifestyle.
Despite ongoing tensions with Japan and the United States, consumers prioritize price and lifestyle over politics.
Japanese brands such as Sushiro remain popular, drawing significant crowds at openings.
Disney's Zootopia 2 has become a major success in China, grossing over 4.4 billion yuan.

Right

Chinese Skiers Shift

In the three months ending January 2026, Chinese ski resorts recorded 118 million visits.
Political tensions with Japan led some travelers, such as Ms. Chen Yang, to cancel trips to Hokkaido and choose domestic slopes.
Beidahu resort in Jilin province reported a 70% increase in hotel bookings.
However, experts caution whether new skiers will stay with domestic options long-term, and service quality will be crucial.

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Chinese Shoppers Prioritize Value

Chinese consumer behavior is shifting as nationalism loses influence, with shoppers prioritizing value and lifestyle.
Despite ongoing tensions with Japan and the United States, consumers prioritize price and lifestyle over politics.
Japanese brands such as Sushiro remain popular, drawing significant crowds at openings.
Disney's Zootopia 2 has become a major success in China, grossing over 4.4 billion yuan.

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