The Innovative Approach of By Art Matters in Hangzhou

By Art Matters, a museum located in Hangzhou, China, opened its doors in 2021 and has quickly gained recognition for its innovative curatorial approach. Designed by renowned architect Renzo Piano, the museum features a sprawling complex that emphasizes a unique visitor experience. Francesco Bonami, the museum's director, has played a pivotal role in shaping its ethos, which prioritizes art's intrinsic value over conventional exhibition strategies.

New York Observer

Bonami describes By Art Matters as a space where "art always matters more than the strategies built around it." This philosophy is evident in the museum's flexible programming, which avoids traditional art world norms. Instead, exhibitions are curated based on their immediate resonance rather than external expectations. Recent exhibitions, such as a retrospective of Inga Svala Thorsdottir & Wu Shanzhuan and a showcase of Martin Margiela's collections, exemplify this approach. Bonami highlights the success of the inaugural exhibition, “A Show About Nothing,” and other notable projects like “Mind the Gap” and “360 Degrees Painting,” which reflect a commitment to diverse artistic expressions.

New York Observer

Balancing local specificity with global relevance poses a challenge for curators at By Art Matters. Bonami notes that assumptions common in Western contexts may not translate to local audiences, necessitating a thoughtful engagement with cultural differences. He emphasizes the importance of questioning established norms and adapting to the unique perspectives of Chinese audiences, who often exhibit a more open and flexible mindset compared to their Western counterparts.

New York Observer

In discussing broader trends in the art world, Bonami cautions against merely following fads, as they can quickly become outdated. He advocates for instinctual decision-making and collaboration over the pursuit of relevance. For emerging artists, Bonami advises focusing on personal ideas and authenticity rather than conforming to external pressures.

New York Observer

By Art Matters stands out as a pioneering institution in the contemporary art landscape, driven by a commitment to innovative curation and a deep understanding of its audience. Under Francesco Bonami's direction, the museum continues to challenge conventional practices, fostering a space where art can thrive in its own right.

New York Observer

• “ Even without a literal meaning, it conveyed the essential message: a place where art always matters more than the strategies built around it.” — Francesco Bonami, Director of By Art Matters

New York Observer

• “ followed by rapid realization—sometimes almost too rapid!” — Francesco Bonami, Director of By Art Matters

New York Observer