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Story summary
- Anthropic's Super Bowl campaign propelled Claude into the top 10 of the U.S. App Store, peaking at No. 7.
- The ads used dark humor to contrast Claude's 'no ads' policy with rivals like ChatGPT, which began showing ads.
- Downloads rose to about 148,000, a 32% increase from the previous days.
- Daily active users rose by 11%.
- The campaign, along with the Opus 4.6 model, closed the awareness gap with rivals.
