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Toyota Shifts to Full EV Lineup, Targets Market Share Gains

2/14/2026

25 6 Full Breakdown

Summary

Toyota's EV Expansion

Toyota Motor Corporation plans a full lineup of electric vehicles (EVs), including the 2027 Highlander EV, in 2026.
The move marks a shift from its cautious electrification to outpace Tesla and Ford.
The Highlander EV will compete with Kia EV9 and Hyundai Ioniq 9, delivering up to 338 horsepower and 320 miles.
Toyota expects market share gains despite declines in U.S. EV sales after incentives ended, and hybrids remain strong.

Summary

Toyota Launches Highlander EV

Toyota Motor Corporation (Toyota) will produce the 2027 Highlander electric vehicle at the Georgetown, Kentucky plant after a $1.3 billion upgrade, its first U.S.-assembled battery electric vehicle.
The Highlander electric vehicle is a three-row SUV with a 320-mile range.
In 2025, Toyota reported a 17% increase in electric vehicle sales, with nearly half of total sales electric, and plans to invest $10 billion in U.S. operations over five years.

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Toyota's EV Expansion

Toyota Motor Corporation plans a full lineup of electric vehicles (EVs), including the 2027 Highlander EV, in 2026.
The move marks a shift from its cautious electrification to outpace Tesla and Ford.
The Highlander EV will compete with Kia EV9 and Hyundai Ioniq 9, delivering up to 338 horsepower and 320 miles.
Toyota expects market share gains despite declines in U.S. EV sales after incentives ended, and hybrids remain strong.

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