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iHeartMedia Tampa Bay Boosts Sports Talk, Launches Rumba

2/14/2026

38 4 Full Breakdown

Summary

Story summary

On February 23, 2025, iHeartMedia Tampa Bay moves Sports-Talk 95.3 WDAE to a 100,000-watt signal at 95.7 FM, ending its simulcast on 620 AM.
WRUB will transition to Rumba 95.3 & 102.9.
Russell Robertson, Market President of iHeartMedia Tampa Bay, says the realignment strengthens partnerships with local sports teams and serves the Tampa Bay community.
Rumba programming will continue to feature popular local talent for Spanish-speaking listeners.

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Story summary

On February 23, 2025, iHeartMedia Tampa Bay moves Sports-Talk 95.3 WDAE to a 100,000-watt signal at 95.7 FM, ending its simulcast on 620 AM.
WRUB will transition to Rumba 95.3 & 102.9.
Russell Robertson, Market President of iHeartMedia Tampa Bay, says the realignment strengthens partnerships with local sports teams and serves the Tampa Bay community.
Rumba programming will continue to feature popular local talent for Spanish-speaking listeners.