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Hasbro's Year-Long '1986 Apology Tour' Celebrates Transformers' Legacy

2/14/2026

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Story summary
  • Hasbro, Inc. will launch a year-long "1986 Apology Tour" to mark the 40th anniversary of Transformers: The Movie.
  • The tour aims to connect with fans affected by the film's emotional moments, including Optimus Prime's death.
  • It will feature screenings, special events, and new merchandise, including a $125 Matrix of Leadership replica and collectible figures.
  • Pre-orders begin February 16 and 17, with more details to be revealed through the year.