Story perspectives

Luxury Brands Innovate for Lunar New Year Collections

2/14/2026

Summary

Story summary

Luxury brands are launching Lunar New Year collections to attract Chinese consumers as the Year of the Horse approaches, including Harry Winston's $81,500 rose-gold watch and Chloé's capsule of high-end accessories.
Despite a contraction in China's luxury market, analysts forecast mid-single-digit growth in 2026.
Experts say brands must innovate beyond traditional motifs to engage younger shoppers seeking modern interpretations of Chinese culture and authenticity.

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Story summary

Luxury brands are launching Lunar New Year collections to attract Chinese consumers as the Year of the Horse approaches, including Harry Winston's $81,500 rose-gold watch and Chloé's capsule of high-end accessories.
Despite a contraction in China's luxury market, analysts forecast mid-single-digit growth in 2026.
Experts say brands must innovate beyond traditional motifs to engage younger shoppers seeking modern interpretations of Chinese culture and authenticity.