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Chinese Tourists Surge to Australia for Lunar New Year

2/15/2026

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China Boosts Australian Tourism

China's travel industry expects a rise in visitors to Australia during the Lunar New Year holiday February 15–23.
Industry experts say bookings could more than double year over year, driven by wine, seafood, and the Great Barrier Reef.
The uptick follows Beijing's travel warning for Japan, a popular destination for Chinese tourists.
In the year ending September 2025, total spending by Chinese visitors in Australia reached A$12.3 billion (US$8.7 billion).

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China's Travel Surge

China's Spring Festival travel rush began on February 15, with 9.5 billion trips expected through March 13.
Japan has dropped from the top 10 overseas destinations for Chinese travelers due to Beijing's warnings amid Taiwan tensions.
South Korea is anticipated to attract 250,000 visitors, a 1.5-fold increase from last year.
Japan-bound numbers may decline by up to 60%, as travelers seek destinations such as New Zealand.

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China Boosts Australian Tourism

China's travel industry expects a rise in visitors to Australia during the Lunar New Year holiday February 15–23.
Industry experts say bookings could more than double year over year, driven by wine, seafood, and the Great Barrier Reef.
The uptick follows Beijing's travel warning for Japan, a popular destination for Chinese tourists.
In the year ending September 2025, total spending by Chinese visitors in Australia reached A$12.3 billion (US$8.7 billion).

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