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Pop Mart's Wang Ning: Branding Triumphs Amidst Challenges

2/14/2026

27 3 Full Breakdown

Summary

Story summary

Wang Ning, founder of Pop Mart, discussed with designer Kenny Wong aboard a train in China his shift from selling affordable suits to branding-based entrepreneurship.
He learned branding and emotional connection, reinforced by a Michael Jackson poster that spurred him to register China's first 'This is it' trademark and launch a successful exhibition.
Today, Pop Mart faces challenges as Labubu prices fall, while Molly remains popular.

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Story summary

Wang Ning, founder of Pop Mart, discussed with designer Kenny Wong aboard a train in China his shift from selling affordable suits to branding-based entrepreneurship.
He learned branding and emotional connection, reinforced by a Michael Jackson poster that spurred him to register China's first 'This is it' trademark and launch a successful exhibition.
Today, Pop Mart faces challenges as Labubu prices fall, while Molly remains popular.