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MSC Launches 'No AI Used' Certification for Films

2/14/2026

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Summary

Story summary

The Mise En Scene Company (MSC) introduced a 'No AI Used' certification for its films.
The initiative was launched at the European Film Market in Berlin.
CEO Paul Yates said the standard would distinguish human-made works from AI-created content, inspired by A24’s labeling.
Separately, the Human Artistry Campaign condemned ByteDance's Seedance 2.0 for unauthorized use of copyrighted material, calling it an attack on creators.

History

Historical Context

In 2022, A24 launched a labeling initiative to differentiate human-made films from AI-generated content, addressing rising concerns over authenticity in media. This effort coincided with the European Film Market's introduction of the 'No AI Used' certification, led by CEO Paul Yates. Such initiatives highlight the ongoing struggle for creator rights and may lead to stricter regulations on AI in the creative industries.

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Story summary

The Mise En Scene Company (MSC) introduced a 'No AI Used' certification for its films.
The initiative was launched at the European Film Market in Berlin.
CEO Paul Yates said the standard would distinguish human-made works from AI-created content, inspired by A24’s labeling.
Separately, the Human Artistry Campaign condemned ByteDance's Seedance 2.0 for unauthorized use of copyrighted material, calling it an attack on creators.

1 / 2