Full Breakdown
Kylie Jenner Stars in SKIMS' Everyday Cotton Campaign
2/14/2026, 11:04:28 PM
Launch of the Everyday Cotton Collection
Kylie Jenner has been selected as the face of SKIMS' new Everyday Cotton collection, a line designed for comfort and everyday wear. The collection, which features 10 styles including the Triangle Bralette and Thong, emphasizes breathable and stretchy materials aimed at providing all-day relaxation. The launch is set for February 17, 2026, at 9 a.m. PST, and will be available both online at SKIMS.com and in-store.
Key Features of the Collection
The Everyday Cotton range is crafted from premium cotton, promising a soft and comfortable fit. It is available in a variety of neutral colors, including Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx. The collection caters to a wide audience, offering sizes from XXS to 4X and bras in 38 different sizes. Kim Kardashian, co-founder and chief creative officer of SKIMS, stated, “People don’t need more basics; they need better ones,” highlighting the brand's commitment to quality over quantity.
Visual Campaign and Photography
The campaign, photographed by Mert Alas, showcases Jenner in various styles and colors from the collection. The visuals aim to convey the comfort and versatility of the pieces, with Jenner expressing her enthusiasm for the campaign. “I loved being part of the Everyday Cotton campaign. Cotton is such an essential everyday fabric, and this collection really nails it,” she remarked.
Background and Context
SKIMS, founded by Kim Kardashian, has a history of featuring high-profile stars in its campaigns, including LISA, Patrick Schwarzenegger, and Tate McRae. The brand has also frequently included family members, with Kylie Jenner previously modeling for SKIMS during Valentine’s Day campaigns and promoting various products on her social media platforms.
Criticism & Opposition
While the campaign has been well-received, some critics argue that the fashion industry, particularly brands like SKIMS, often perpetuates unrealistic beauty standards. This ongoing debate highlights the tension between promoting body positivity and the marketing strategies employed by high-profile brands.
Official Statements & Responses
In discussing the Everyday Cotton collection, Kim Kardashian emphasized the importance of comfort in everyday essentials, stating, “Your everyday bras and underwear should feel as considered as everything else in your wardrobe.” This sentiment reflects the brand's focus on creating products that prioritize both style and comfort.
Verbatim Quotes
- “I loved being part of the Everyday Cotton campaign. Cotton is such an essential everyday fabric, and this collection really nails it,” — Kylie Jenner, Model
- “People don’t need more basics; they need better ones.” — Kim Kardashian, SKIMS Co-Founder
The Everyday Cotton collection represents SKIMS' continued evolution in the lingerie and loungewear market, aiming to redefine everyday essentials with a focus on comfort and quality.
