Full Breakdown
Chery Launches Tiggo 9: Pakistan's First Luxury Plug-in Hybrid SUV
2/15/2026, 1:55:37 AM
Introduction of the Tiggo 9 Plug-in Hybrid
On February 13, 2026, Chery Master Pakistan officially launched the Tiggo 9 Plug-in Hybrid Electric Vehicle (PHEV), marking a significant milestone in Pakistan's automotive sector. Positioned as the flagship model of Chery's lineup, the Tiggo 9 aims to create a new segment in the market, distinguishing itself as Pakistan's only premium E-SUV. The vehicle is powered by Chery's Super Hybrid technology, offering a pure electric range of up to 170 kilometers and a combined driving range of 1,400 kilometers.
Features and Specifications
The Tiggo 9 boasts advanced features that emphasize luxury and safety. It includes 10 airbags, Level 2 Plus Advanced Driver-Assistance Systems (ADAS) with over 27 functions, and automatic parking capabilities. The interior is designed for comfort, featuring a European-class cabin with soft-wrapped surfaces, massage seats, and a high-end infotainment system. The vehicle's performance is underscored by a combined output of 610 horsepower and 920 Nm of torque, ensuring a smooth and powerful driving experience.
Pricing and Booking Information
The introductory ex-factory price for the Tiggo 9 is set at Rs13,694,000, with a booking amount of Rs3,000,000. Customers can secure their bookings through Chery Pakistan's official website or its dealership network, with test drives now available nationwide.
Official Statements
Samir Malik, CEO of Chery Master Pakistan, emphasized the significance of the Tiggo 9, stating, “Tiggo 9 stands as Chery’s global flagship SUV, the ultimate expression of luxury. We are proud to introduce a new benchmark to Pakistani customers with Tiggo 9, a vehicle that doesn’t just create its own segment, but defines it.” He highlighted the vehicle's commitment to safety and efficiency, asserting it as the fastest and safest premium E-SUV available.
Criticism and Opposition
While the launch of the Tiggo 9 has been met with enthusiasm, some industry analysts express skepticism regarding the sustainability of Chery's market strategy in Pakistan. Concerns have been raised about the competitive landscape and whether the premium pricing will resonate with local consumers, especially in a market that is still adapting to hybrid technologies.
What's Next for Chery in Pakistan
Following the introduction of the Tiggo 9, Chery plans to expand its hybrid vehicle offerings with the anticipated launch of the Tiggo 7 PHEV later in 2026. This continued focus on hybrid technology aligns with the company's broader electrification strategy, which was first outlined at the PAPS Auto Show in November 2025.
Conclusion
The launch of the Tiggo 9 Plug-in Hybrid represents a pivotal moment for Chery in Pakistan, as it seeks to redefine the luxury SUV segment. With its advanced features, competitive pricing, and commitment to safety, the Tiggo 9 is positioned to attract a new demographic of environmentally conscious consumers in the automotive market.
