Full Breakdown
Rabbi Shmuel Yerish: A Journey of Faith and Entrepreneurship in Israel
2/15/2026, 2:37:18 AM
The Story of Aliyah and New Beginnings
Rabbi Shmuel Yerish, a father of 15, made aliyah from Ukraine to Hadera, Israel, three years ago, embarking on a journey that transformed his life and career. With no financial resources upon arrival, he founded Reb Shmuel Toys, a brand that produces toys inspired by Jewish tradition. His product line includes dolls representing biblical figures and playsets depicting significant Jewish historical events, such as the Exodus from Egypt. Initially manufactured in China, some items are now produced in Israel, and they are marketed through social networks, communities, and kindergartens.
Personal Transformation and Commitment to Jewish Education
Yerish's journey into Jewish education began after a pivotal experience during his first trip to Israel, where he was introduced to Jewish rituals. Following his graduation from a technical college in Odessa, he pursued religious studies at a yeshiva and later at a Chabad kollel, receiving rabbinic ordination in 2010. His commitment to Jewish education deepened as he transitioned from a career as a cash-register technician to a full-time educator. His wife, Chana Gitl, also plays a significant role in their community, specializing in Chabad melodies and teaching music in Israel.
The Impact of the Ukraine Conflict
The Russian invasion of Ukraine in February 2022 prompted Yerish and his family to relocate to Israel, a decision influenced by both security concerns and a desire to embrace their Jewish identity. He noted that the war in Ukraine heightened his sense of urgency to move, stating, “The war in Ukraine removed the last bit of doubt.” The family faced numerous challenges during their transition, including navigating bureaucratic hurdles related to COVID-19 documentation, which led to a stressful night spent at an airport in Berlin before finally boarding a flight to Israel.
Settling in Hadera and Future Aspirations
Upon arriving in Hadera, the Yerish family found a suitable place to live, which they deemed perfect for their needs. Rabbi Yerish expressed gratitude for the opportunity to live a full Jewish life in Israel, free from judgment. As the family continues to grow, with two additional children since their arrival, Yerish is focused on expanding his toy business and developing community games that promote Jewish identity. He is also participating in a tender from the Diaspora Ministry aimed at fostering social programs centered on Jewish culture.
Official Statements & Responses
Rabbi Yerish emphasized the divine guidance he felt throughout his journey, likening it to the biblical Exodus. He remarked on the overwhelming number of "miracles" that facilitated their move to Israel, reinforcing his commitment to his faith and community.
Verbatim Quotes
- “The biggest difficulty was taking the first step, choosing the path of an entrepreneur.” — Rabbi Shmuel Yerish
- “Security was the last deterrent. But when I found myself in Israel and experienced its war, I realized it was a war at home. And it felt different. Moreover, I didn’t want to choose between Ukraine and Russia. I chose to be Jewish, and Israel is our land.” — Rabbi Shmuel Yerish
- “Absolutely, it was like the Exodus from Egypt. The number of miracles was overwhelming.” — Rabbi Shmuel Yerish
- “here in Israel you can live a full Jewish life, without judgment or reproach.” — Rabbi Shmuel Yerish
Rabbi Shmuel Yerish's story illustrates the intersection of faith, family, and entrepreneurship, showcasing how personal experiences and broader geopolitical events can shape individual destinies.
