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AI Transforms Flavor Development, But Limits Remain

2/15/2026

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Story summary
  • AI is increasingly used in flavor development, with McCormick & Company and Unilever reporting shorter timelines.
  • AI helps identify promising flavor combinations and streamlines testing processes.
  • Experts warn many AI food startups may overstate capabilities as the technology remains early.
  • AI cannot replace human sensory perception, and consumer preferences ultimately determine taste.