The Rise of "Becoming Chinese" Memes: A Cultural Shift on Social Media

The trend of "Becoming Chinese" has gained traction on social media platforms like TikTok and Instagram, where users, primarily in the U.S., adopt habits associated with Chinese culture as a form of ironic self-identification. This phenomenon reflects a growing fascination with China and its cultural practices, often framed as a response to disillusionment with American societal issues.

From ‘Ne Zha 2’ to Labubus – Why “Becoming Chinese” is Trending On Social Media

As China increases its global influence, the perception of Chinese culture has shifted significantly. Observers note that social media has made Chinese lifestyles more accessible, showcasing elements like public transit and community activities that challenge older stereotypes. This cultural engagement coincides with China's efforts to promote positive portrayals of itself abroad, particularly during significant events like the Lunar New Year.

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Sherry Zhu, a Chinese American TikTok creator, has been pivotal in popularizing the "Becoming Chinese" trend. Her humorous videos encourage non-Chinese users to adopt practices such as drinking warm water and wearing slippers indoors. Cultural commentators like Caroline Ouellette and Vanessa Li provide critical perspectives on the implications of this trend, discussing both its humorous aspects and potential cultural appropriation.

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Critics, including Vanessa Li and Kathy Pham, express concern that the trend commodifies Chinese culture, reducing it to a series of memes and lifestyle choices devoid of historical context. They argue that this could reinforce existing power dynamics and trivialize the complexities of Chinese identity, especially in light of recent anti-Asian sentiments.

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The "Becoming Chinese" trend signifies a broader cultural exchange, where non-Chinese individuals engage with Chinese practices as a form of self-care and community building. This engagement is often seen as a reaction to the political climate in the U.S., where individuals seek alternatives to the prevailing societal norms. The trend also highlights a desire for connection and understanding amidst geopolitical tensions.

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The Chinese government has recognized the trend, with officials noting an increase in flights to China during the Lunar New Year, suggesting a growing interest in Chinese culture among foreigners. This acknowledgment aligns with China's broader strategy to enhance its soft power and cultural influence globally.

From ‘Ne Zha 2’ to Labubus – Why “Becoming Chinese” is Trending On Social Media

• “Tomorrow, you’re turning Chinese. I know it sounds intimidating, but resisting it now is pointless.” — Sherry Zhu, TikTok Creator

From ‘Ne Zha 2’ to Labubus – Why “Becoming Chinese” is Trending On Social Media

• “There’s pride, but there’s also memory.” — Caroline Ouellette, UCLA Researcher

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• “The over-riding fear is that cultural, ethnic, and racial differences will be continually commodified and offered up as new dishes to enhance the white palate—that the Other will be eaten, consumed, and forgotten,” — Kathy Pham, Artist

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• “Now that you’re Chinese, you need to stop walking around your house barefoot,” — Sherry Zhu, TikTok Creator

From ‘Ne Zha 2’ to Labubus – Why “Becoming Chinese” is Trending On Social Media

As the "Becoming Chinese" trend continues to evolve, it may lead to deeper discussions about cultural identity and appropriation. The ongoing engagement with Chinese culture on social media could foster a more nuanced understanding of cultural practices, potentially bridging gaps between different communities. The trend's future will likely depend on how participants navigate the balance between appreciation and appropriation.

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