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Apple Unveils Sales Coach App with AI Features

2/15/2026

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Story summary
  • Apple Inc. will launch the Sales Coach app on February 23, replacing SEED.
  • The app provides sales training and product knowledge to Apple Store and Authorized Reseller employees.
  • It features a Liquid Glass design and includes articles and videos on product features.
  • A future update will add an AI chatbot for quick answers to questions.
  • The app will be available on Apple’s website but not accessible to the public.