Story perspectives

China Urges Alibaba and Tencent to Curb Aggressive Promotions

2/15/2026

Summary

Story summary

The State Administration for Market Regulation summoned Alibaba Group and Tencent Holdings Limited to address aggressive promotions.
SAMR held discussions, stressing compliance with anti-unfair competition laws and consumer rights protections.
The regulator urged the companies to take responsibility for their conduct and standardize promotional campaigns.
SAMR warned against cutthroat competition that undermines profits and stifles innovation, calling for a fair market.

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Story summary

The State Administration for Market Regulation summoned Alibaba Group and Tencent Holdings Limited to address aggressive promotions.
SAMR held discussions, stressing compliance with anti-unfair competition laws and consumer rights protections.
The regulator urged the companies to take responsibility for their conduct and standardize promotional campaigns.
SAMR warned against cutthroat competition that undermines profits and stifles innovation, calling for a fair market.