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China's SAMR Targets Price Wars for Fair Market Growth

2/15/2026

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Summary

Story summary

State Administration for Market Regulation (SAMR) summoned leading tech companies to halt "involutionary" price competition amid a Lunar New Year promotional push.
The regulator said a fair market environment is needed to spur innovation and healthy platform-economy development.
It defined "involution" as aggressive, low-quality price competition and noted it appears in sectors such as electric vehicles and food delivery.

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Story summary

State Administration for Market Regulation (SAMR) summoned leading tech companies to halt "involutionary" price competition amid a Lunar New Year promotional push.
The regulator said a fair market environment is needed to spur innovation and healthy platform-economy development.
It defined "involution" as aggressive, low-quality price competition and noted it appears in sectors such as electric vehicles and food delivery.