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Samsung TVs Default to Tracking: Users Can Opt-Out

2/15/2026

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Story summary
  • Samsung TVs running the Tizen operating system track viewing habits, record voice commands, and collect data for personalized advertising by default.
  • The tracking uses Automatic Content Recognition (ACR) and voice recognition to build profiles for targeted ads.
  • Users can disable tracking in the settings by turning off viewing information services, interest-based advertising, and voice recognition, preserving data control without affecting performance.