Back to today’s briefing

Story perspectives

Scotland's Campaign Urges Boys to Reject Misogynistic Content

2/16/2026

50 9 Full Breakdown

Summary

Story summary

The Scottish Government launched a five-week campaign urging boys and young men to avoid sharing misogynistic content online.
The campaign says sexist content is never harmless and highlights its real-world impact on women and girls.
First Minister John Swinney expressed concern about rising online misogyny and its influence on young audiences.
The campaign includes a video showing a boy's reaction to harmful content.

1 of 1

Story summary

The Scottish Government launched a five-week campaign urging boys and young men to avoid sharing misogynistic content online.
The campaign says sexist content is never harmless and highlights its real-world impact on women and girls.
First Minister John Swinney expressed concern about rising online misogyny and its influence on young audiences.
The campaign includes a video showing a boy's reaction to harmful content.