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Salma Hayek and Mexico Launch 30% Film Tax Incentive

2/16/2026

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Story summary
  • Oscar-nominated actress Salma Hayek Pinault joined Mexican President Claudia Sheinbaum in Mexico City to announce a 30% film tax incentive.
  • The incentive targets projects with minimum expenditures of 40 million pesos ($2.3 million) for features and 20 million pesos ($1.2 million) for documentaries.
  • The program aims to attract international productions while supporting domestic filmmakers.
  • The incentive takes effect today, marking a significant step for Mexico's cultural economy.