Back to today’s briefing

Story perspectives

Apple Unveils Hands-On Experience Event for March 2026

2/16/2026

49 6 Full Breakdown

Summary

Story summary

Apple will hold a 'special Apple Experience' on March 4, 2026, at 9 AM ET in New York, London, and Shanghai.
The event departs from traditional keynotes, prioritizing hands-on interactions with new products.
Invitations hint at a low-cost MacBook with an A18 chip, plus iPhone 17e, new iPads, and MacBook Pro models with M5 Pro and M5 Max, with media gaining early access.

1 of 1

Story summary

Apple will hold a 'special Apple Experience' on March 4, 2026, at 9 AM ET in New York, London, and Shanghai.
The event departs from traditional keynotes, prioritizing hands-on interactions with new products.
Invitations hint at a low-cost MacBook with an A18 chip, plus iPhone 17e, new iPads, and MacBook Pro models with M5 Pro and M5 Max, with media gaining early access.