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Economist Debunks Super Bowl's $500M Economic Impact Claim

2/16/2026

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Summary

Story summary

Roger Noll, a Stanford economist, criticized claims of a $500 million Super Bowl impact, calling the figure 'almost a joke' and noting revenue leaks to chains.
Santa Clara is projected to receive $100–$160 million from Levi's Stadium, with 7.1% returning to the city.
The Bay Area Host Committee previously estimated a regional boost of $370–$630 million.
Santa Clara Mayor Lisa Gillmor said the city must address obligations after the event.

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Story summary

Roger Noll, a Stanford economist, criticized claims of a $500 million Super Bowl impact, calling the figure 'almost a joke' and noting revenue leaks to chains.
Santa Clara is projected to receive $100–$160 million from Levi's Stadium, with 7.1% returning to the city.
The Bay Area Host Committee previously estimated a regional boost of $370–$630 million.
Santa Clara Mayor Lisa Gillmor said the city must address obligations after the event.