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Luxury Dog Jewelry Market Soars, Prices Hit $1 Million

2/17/2026

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Summary

Story summary

High-end fashion is shifting toward luxury dog jewelry, with significant demand on the East Coast.
Racheli Waters Shamir, owner of The D Diamond New York, says dog owners spend thousands on custom pieces, including Heart Bone Collar exclusive to repeat customers.
Prices start at $1,435 and can exceed $1 million based on customization.
Shamir plans to expand to Beverly Hills as California clients grow, viewing the jewelry as an investment.

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Story summary

High-end fashion is shifting toward luxury dog jewelry, with significant demand on the East Coast.
Racheli Waters Shamir, owner of The D Diamond New York, says dog owners spend thousands on custom pieces, including Heart Bone Collar exclusive to repeat customers.
Prices start at $1,435 and can exceed $1 million based on customization.
Shamir plans to expand to Beverly Hills as California clients grow, viewing the jewelry as an investment.