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Story summary
- Sam’s Club, a US warehouse retailer owned by Walmart, is expanding in China by localizing offerings.
- The chain tailors its inventory to Chinese tastes, including copper gourd ornaments and ginseng ahead of the Lunar Year.
- It has adjusted packaging sizes to fit Chinese households and offers an instant delivery service to address bulk buying.
- Fu Yifu of Su Merchants Bank says the strategy meets rising middle-class demand for quality consumption.
