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Nippon TV's Viral Pocket Surges with 10M Views!

2/17/2026

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Story summary
  • Nippon TV launched Viral Pocket and partnered with Nissui to produce food content that gained over 10 million views in two weeks.
  • The short-form drama “We are Coy Every Day” has 2.6 billion views since March 2023.
  • Viral Pocket will focus on original IP development, vertical production, and marketing.
  • Eros Innovation unveiled Eros Universe at the India AI Impact Summit, backed by a $5 million Global Creator Acceleration Program.