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ElevenLabs Sets Massive Sales Quotas for Reps

2/17/2026

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Story summary
  • ElevenLabs, an AI startup valued at $11 billion, imposes sales quotas at 20 times the base salary.
  • For example, a sales rep earning $100,000 would face a $2 million quota.
  • Carles Reina, Vice President of Sales at ElevenLabs, says the approach is effective.
  • Over 80% of reps meet their targets.