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Story summary
- Frieze Los Angeles 2026 will run February 26 to March 1, with VIP events preceding the fair’s official opening.
- VIPs, including collectors, curators, and celebrities, have exclusive access to pre-fair activities and exhibitions.
- Frieze LA aims to accommodate regional differences by noting that Los Angeles attendees prefer early starts and discovery.
- Frieze organizers say VIP status is not linked to wealth or fame, and Frieze Connect offers extra access.
