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TfL's Controversial Ad Criticized for Racial Stereotypes

2/18/2026

Summary

Story summary

The Advertising Standards Authority (ASA) ruled Transport for London (TfL)'s 'Act Like a Friend' Facebook advert irresponsible and likely to offend for reinforcing negative racial stereotypes.
The ad depicted a black male verbally harassing a white girl, prompting complaints about its portrayal.
TfL acknowledged the issue, said it aimed to reflect London's diversity, and pledged to follow ASA standards in future campaigns.
TfL will not use the controversial advert.

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Story summary

The Advertising Standards Authority (ASA) ruled Transport for London (TfL)'s 'Act Like a Friend' Facebook advert irresponsible and likely to offend for reinforcing negative racial stereotypes.
The ad depicted a black male verbally harassing a white girl, prompting complaints about its portrayal.
TfL acknowledged the issue, said it aimed to reflect London's diversity, and pledged to follow ASA standards in future campaigns.
TfL will not use the controversial advert.