Abundantia Entertainment and InVideo Launch AI-Driven Film Production Studio

India’s Abundantia Entertainment has partnered with AI video technology company InVideo to establish an AI-driven film production studio, marking a significant investment of INR100 crores (approximately $11 million). This collaboration, touted as the largest structured commitment to AI-driven filmmaking in India, was announced during the India AI Film Festival at New Delhi’s Qutb Minar, coinciding with the India AI Impact Summit 2026. The festival is hosted by InVideo and sponsored by Nvidia.

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Under this partnership, the two companies plan to develop and produce five AI-driven films over the next three years. The initiative will be managed through Abundantia’s artificial intelligence-focused division, aiON, which aims to leverage InVideo’s generative video technology to innovate the filmmaking process. Vikram Malhotra, founder and CEO of Abundantia Entertainment, emphasized the transformative potential of AI in cinema, stating, “AI represents the next inflection point... building a future where AI strengthens and amplifies the filmmaker’s voice, not substitutes it.”

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The collaboration is framed as a means to enhance creativity rather than merely automate it. Sanket Shah, Founder and CEO of InVideo, articulated the partnership's goal to democratize high-quality filmmaking, enabling creators to transition from concept to cinematic expression more efficiently. InVideo, which has a user base exceeding 50 million across over 190 countries and has secured more than $50 million in venture funding, recently announced a collaboration with Google Cloud to develop AI-powered filmmaking tools.

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Abundantia Entertainment, founded in 2013 by Vikram Malhotra, has a diverse portfolio that includes successful theatrical and streaming productions such as “Baby,” “Airlift,” and the Amazon original series “Breathe.” The studio is already working on two AI-driven features: “Chiranjeevi Hanuman,” set for a 2026 release, and “Jai Santoshi Mata: Sukh Sampatti Daata.” The partnership with InVideo is expected to further expand Abundantia's capabilities in the evolving landscape of film production.

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While the partnership has been met with enthusiasm from both companies, some industry observers express caution regarding the reliance on AI in creative processes. Concerns center around the potential for AI to overshadow human creativity and the implications of technology-driven storytelling on traditional filmmaking practices.

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As the partnership progresses, Abundantia and InVideo are in the process of assembling their film slate in collaboration with filmmakers, writers, and visual-tech artists. The success of this initiative could set a precedent for future AI-driven projects in the Indian film industry.

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• “AI in film-making is now real,” — Vikram Malhotra, Founder and CEO of Abundantia Entertainment

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• “Partnering with a top-notch studio like Abundantia Entertainment enables us to extend this capability into the world of high-quality filmmaking by building tools and workflows that allow creators to move from idea to cinematic expression faster and more freely than ever before. This is about accelerating and enhancing creativity, not just automating it.” — Sanket Shah, Founder and CEO of InVideo

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