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Story summary
- In February 2026, the average new car buyer spent over $49,000.
- Kelley Blue Book highlighted affordable options priced between $25,000 and $35,000, such as the Ford Maverick and Honda Civic.
- Experts advise shopping in winter for better deals and inventory.
- Kenneth Slowik, a consumer, struggles with high prices and opts for older, cheaper vehicles.
- Automakers are urged to offer more affordable models as demand for luxury remains.
