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Puig Surpasses €5 Billion Revenue, Fueled by Makeup Surge

2/18/2026

38 8 Full Breakdown

Summary

Story summary

Puig posted revenue above €5 billion for 2025, driven by makeup and skincare, led by Charlotte Tilbury.
Like-for-like revenue grew 7.8% in 2025, with makeup up 13.7% and skincare up 8.9%.
Puig completed its five-year strategic plan, surpassing the revenue goals set in 2021.
EMEA accounted for 55% of revenue and grew 5.5%.
Americas rose 7.7%, and Puig remains optimistic about future growth despite foreign-exchange challenges.

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Story summary

Puig posted revenue above €5 billion for 2025, driven by makeup and skincare, led by Charlotte Tilbury.
Like-for-like revenue grew 7.8% in 2025, with makeup up 13.7% and skincare up 8.9%.
Puig completed its five-year strategic plan, surpassing the revenue goals set in 2021.
EMEA accounted for 55% of revenue and grew 5.5%.
Americas rose 7.7%, and Puig remains optimistic about future growth despite foreign-exchange challenges.