Story perspectives

Gold Demand Soars Amid Economic Uncertainty in Leicester

2/18/2026

Summary

Story summary

Demand for gold among South Asian jewellers on Leicester's Golden Mile has surged amid economic uncertainty and rising prices.
Sandeep Kanda, owner of Sunny Jewellers, reports higher buying and selling as customers seek alternative investments.
Gold peaked at over $5,000 per ounce in January, prompting many to sell unworn jewellery to cover living costs.
Young buyers invest in lightweight gold pieces, while older generations sell heirlooms to manage living costs.

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Story summary

Demand for gold among South Asian jewellers on Leicester's Golden Mile has surged amid economic uncertainty and rising prices.
Sandeep Kanda, owner of Sunny Jewellers, reports higher buying and selling as customers seek alternative investments.
Gold peaked at over $5,000 per ounce in January, prompting many to sell unworn jewellery to cover living costs.
Young buyers invest in lightweight gold pieces, while older generations sell heirlooms to manage living costs.