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ACCC Takes Action Against Coles and Woolworths Over Pricing Deception

2/18/2026

27 3 Full Breakdown

Summary

Story summary

Gina Cass-Gottlieb, chair of the Australian Competition and Consumer Commission (ACCC), says pricing fresh produce by item rather than weight confuses shoppers and creates price discrepancies.
The ACCC is suing Coles Group and Woolworths Group over misleading discount claims.
The Albanese government plans to strengthen the unit pricing code but has not yet announced specific reforms.

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Story summary

Gina Cass-Gottlieb, chair of the Australian Competition and Consumer Commission (ACCC), says pricing fresh produce by item rather than weight confuses shoppers and creates price discrepancies.
The ACCC is suing Coles Group and Woolworths Group over misleading discount claims.
The Albanese government plans to strengthen the unit pricing code but has not yet announced specific reforms.